Next, write questions for every one of your criteria. It’s important to write questions that don’t reveal the “right” answers—some people will try to game the survey just so they can get the gift card. For example, rather than asking people whether they go to restaurants, ask: “In a typical week, how many times do you eat out?” Instead of asking if applicants read food blogs, try something like this: “Do you regularly read blogs or magazines dedicated to any of the following topics? • Sports • Food • News • Coffee • Cocktails • Parenting • Gardening • Cars
