Daniel

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After the workshop, the project leader should convert the outcomes into a formal presentation of findings document and review this document with the salesperson prior to the scheduled presentation of findings meeting. My preference is to create this document in PowerPoint or in a similar format. The format forces the project leader to reduce their findings to essentials—and it also allows the same document to be used as a presentation aid.
The Machine: A Radical Approach to the Design of the Sales Function
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