Horror for Newbies

David Berkowitz
David’s Kindle Notes & Highlights
The Content Trap: A Strategist's Guide to Digital Change, by Bharat Anand

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Product-centered advertising is designed to convince you to purchase a product even when you might not want it. Consumer-centered advertising makes it easier for you to find a product that you want.
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The Content Trap: A Strategist's Guide to Digital Change
The Content Trap: A Strategist's Guide to Digital Change
by Bharat Anand
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