David’s Kindle Notes & Highlights

The Content Trap: A Strategist's Guide to Digital Change, by Bharat Anand

Although it didn’t save the brand from its structural and operational troubles, it was the most successful non-TV campaign of the Super Bowl.

David Berkowitz

So what

See David’s 3 notes & 41 highlights

The Content Trap: A Strategist's Guide to Digital Change

The Content Trap: A Strategist's Guide to Digital Change

by Bharat Anand

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars