Horror for Newbies

David Berkowitz
David’s Kindle Notes & Highlights
The Content Trap: A Strategist's Guide to Digital Change, by Bharat Anand

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Make one product (iTunes) easy to use, widely available, and cheap, and thus create dramatic demand for its complement (the iPod).
See David’s 3 notes & 41 highlights
The Content Trap: A Strategist's Guide to Digital Change
The Content Trap: A Strategist's Guide to Digital Change
by Bharat Anand
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