Horror for Newbies

David Berkowitz
David’s Kindle Notes & Highlights
The Content Trap: A Strategist's Guide to Digital Change, by Bharat Anand

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Popular assets command dollar payouts that often far exceed their direct popularity, yet simultaneously result in massive benefits for the paying firm as well. They do this because of spillover effects.
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The Content Trap: A Strategist's Guide to Digital Change
The Content Trap: A Strategist's Guide to Digital Change
by Bharat Anand
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