Gonzalo Reuse

32%
Flag icon
Does TV viewing increase obesity, or are obese individuals more inclined to watch TV? Are Asians innately better at math, or do they work harder at it? Simple correlations would lead you to infer that there’s some causal relation between two variables, when in fact there might be none.
The Content Trap: A Strategist's Guide to Digital Change
Rate this book
Clear rating
Open Preview