Horror for Newbies

Gonzalo Reuse
Gonzalo Reuse’s Kindle Notes & Highlights
The Content Trap: A Strategist's Guide to Digital Change, by Bharat Anand

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Their key insight was that the real value of bundling came not from combining products that were similar but from combining customers with different preferences.
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The Content Trap: A Strategist's Guide to Digital Change
The Content Trap: A Strategist's Guide to Digital Change
by Bharat Anand
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