Gonzalo Reuse

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And that is, ultimately, the central message of this book. Getting things right requires understanding how small things are tied to big ones. More concretely, it requires three things: seeing how what we do is increasingly linked to what others do; looking beyond where we play to bring related but invisible opportunities into focus; and recognizing how what we do is impacted by where we are.
The Content Trap: A Strategist's Guide to Digital Change
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