Meaningful: The Story of Ideas That Fly

by Bernadette Jiwa

Evidenced by the success of brands like Chipotle, Warby Parker, The Honest Company, Harry’s, Death to the Stock Photo, Holstee, Johanna Basford, CreativeMornings, Flow Hive, Airbnb, Padre Coffee, Bahen & Co. and The Distillery (and I could keep going), I’m here to tell you once and for all that giving a damn is seriously underrated and caring is a competitive advantage. I believe that love can become a more significant differentiator only in a world where people increasingly care about purpose, individuality, sustainability, provenance and ethics. How we make is equally important as what we make. While there may not yet be room for the ‘L’ word in every boardroom, my hope is that you’ll see the sense of making room for it in your business.