Ahmad ElShazly

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There is no way of knowing how well an idea will resonate before launch day. You can understand the problem to solve, conduct surveys, do usability testing, hold focus groups and ask advice from those who have gone before you, but the only way to know for sure is to put the idea out there and let the people you create for decide if it’s worthy of their time, attention, money or love.
Meaningful: The Story of Ideas That Fly
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