Ahmad’s Kindle Notes & Highlights

Meaningful: The Story of Ideas That Fly, by Bernadette Jiwa

New rules of brand awareness: Understand the customers' story. Make something they want. Give them a story to tell. Create brand affinity.

Ahmad ElShazly

What's The story you give your customers?

See Ahmad’s 5 notes & 66 highlights

Meaningful: The Story of Ideas That Fly

Meaningful: The Story of Ideas That Fly

by Bernadette Jiwa

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