What the company viewed as a generous gift was seen by many customers as an intrusion. People questioned Apple’s right to upload something to their phones without their permission. When Apple did give users the instructions for removing the album, journalists were quick to encourage people to remove it in order to send a signal to Apple about respect. A signal that said, ‘You may own the platform, but you don’t get to decide what’s relevant to me or what becomes part of my story.’
