Making things is an art. Making things meaningful is an art and a science. When we understand what doesn’t work, we can fix it. When we know what people want, we can give it to them. When we realise what people care about, we can create more meaningful experiences. When we make things people love, we don’t have to make people love our things. When our values align with the worldviews of our customers, we succeed. When business exists to create meaning, not just money, we all win.
