The kind of attention I think you’re after, though, isn’t this meaningless, fleeting interaction. It’s based on mutual respect and trust—the kind of interaction that’s wished for, welcomed and wanted. It’s earned and given, not taken; anticipated, not simply tolerated. The best way to get attention, then, is to give it unconditionally first. To really understand the worldview of your customers and colleagues. To anticipate what people need and want. To do
