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If you only understand one thing about building products, you must understand that energy put in early in the process pays off tenfold and energy put in at the end of the program pays off negative tenfold.
One of the reasons why people are reluctant to come out with an opinion in the presence of their peers is the fear of going against the group by stating an opinion that is different from that of the group. Consequently, the group as a whole wanders around for a while, feeling each other out, waiting for a consensus to develop before anyone risks taking a position.
I was once asked to approve the performance review of a general manager whose supervisor rated him highly for the year. The manager was responsible for a business unit that lost money, missed its revenue forecast month after month, slipped engineering schedules, and in general showed poor output and internal measures over the year. Accordingly, I could not approve the review. Whereupon his supervisor said, “But he is an outstanding general manager. He is knowledgeable and handles himself well. It’s his organization that did not do well, not the manager himself!” This cut no ice with me because
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The stages of problem-solving: The transition from blaming others to assuming responsibility is an emotional step.
To make things work, people do not need to side with you; you only need them to commit themselves to pursue a course of action that has been decided upon.