It’s best if you can get them to read the book (always available at www.NeverBingeAgain.com) before going into too much detail, or their Pig may talk them out of reading it. Thereafter, if they seem intrigued and give you permission, it can be very gratifying to help them identify their Pig’s Squeals… But if they seem to be rejecting the Never Binge Again philosophy there’s really not much you can do. In these cases it’s best to say “I’m sorry it wasn’t helpful” and politely change the topic.