Tracy McKellar-Jenish

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This one Squeal causes more damage than virtually any other because it allows a small Binge to snowball into a full-blown Food Orgy, and seriously undermines confidence in your ability to control yourself.  This Squeal is wholly responsible for the “Screw it, you already blew it, just start again tomorrow” mentality. Or, in shorthand, the “F___ It” Squeal. Learning to recognize and ignore the F__ It Squeal is, without a doubt, the most significant benefit of the Never Binge Again approach.
Never Binge Again: Reprogram Yourself to Think Like a Permanently Thin Person
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