Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

When it comes to building a powerful prospect database, my philosophy is simple: Put every detail about every account and every interaction with every account and contact in your CRM. Make good, clear notes. Never procrastinate. Do not take shortcuts. Develop the discipline to do it right the first time and it will pay off for you over time.