Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

The most effective way to craft the right message is to simply stand in your prospect's shoes. Look at things through their eyes and use your God-given empathy to sense their emotions and to consider what might be important to them.