Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

The telephone is also more effective than e-mail, social, and text because when you are actually speaking to another human being, there is a higher probability that you'll set appointments, sell stuff, and gather qualifying information.