Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

With e-mail, social messaging, and text messages, direct, assumptive words and sentence structure are the body language of the written word. When you choose weak, passive words, it sends the message that you lack confidence.