Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

The very best outcome of the investment you make in social media is to entice prospects to contact you. An inbound lead is much easier to convert into an appointment, sale, or qualifying information than an outbound prospecting call.