Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

Instead of publishing your own original content, you leverage the content that is being created and published by others. Essentially, you become a maven who aggregates the most relevant content for your audience and shares it through your various social media newsfeeds.