Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

Define your desired outcome. If you don't know what you want, you won't get what you want. If you fail to clearly define what you are asking your prospect to do or provide, they will be confused and your e-mail won't convert.