Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

Weinberg says you need to answer the question, “Why do my customers choose to do business with me?” This is how you define why you are truly different from your competition—not just your company, product, or service, but you. Like Weinberg says, “Differentiation gets the attention of your prospect.”