Dave

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You secretly know you suck at multitasking, so why not just admit it? That makes it so much easier to see the truth about your prospecting blocks: You are making maybe one prospecting touch every three to five minutes because you've got so many things going on at once. Prospecting efficiency decreases in direct proportion to the number of things you are attempting to do at one time.
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)
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