The worst e-mails are: Long, important-sounding pitches using incomprehensible jargon—a lot of words with no meaning Feature-focused product dumps Cheerleaders who blab on and on about their “amazing” company, product, or service The ones that get my name wrong—seriously, it is Jeb: three letters The long ones that cause eyes to glaze over. WTF, we live in the age of Twitter, text messaging, infographics, OMGs, and LOLs. Prospects have the attention span of mosquitos.
