Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

The 30-Day Rule is almost always in play in B2B and high-end B2C sales. In shorter-cycle transactional sales, the 30-Day Rule may become the “One-Week Rule,” but the concept remains the same.