Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

Avoid embedding the URL in text. Include the entire URL for complete transparency. Avoid shortened URLs that obscure the website address. Limit the total number of URLs to one—including any links in your e-mail signature.