Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

In-person prospecting is part of a balanced prospecting approach for outside sales reps. It works best for residential and B2B reps who work in a local territory and sell transactional to semicomplex products and services primarily to small and medium-sized businesses where it is easy to walk in without bumping into a wall of security.