Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

Tell them the reason for your call. Tell them why you have called. There is nothing more irritating to a buyer than a salesperson who is not honest about their intentions. After you give your personal information just say, “The reason for my call is…” or “the purpose of my call is…,” then tell them why you are calling and what you want. Transparency is both respectful and professional.