Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

For most salespeople, though, LinkedIn will be the primary social channel. First, you need to have a presence there because LinkedIn is the social channel for professionals. Second, if you are in B2B or high-end B2C sales, LinkedIn is where your prospects hang out. Third, LinkedIn has a robust set of tools and capabilities that are designed for salespeople and will help you across all of your prospecting channels.