Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

There is, however, a personal branding methodology that is so little used, I consider it a secret weapon in the war for familiarity. It has an extraordinary track record for producing results and creates instant familiarity, credibility, and leads. The secret: Speak in public, regularly.