Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

The social channel enhances, elevates, and sometimes accelerates your prospecting efforts. It certainly impacts familiarity. But it is not a replacement for focused and deliberate outbound prospecting efforts.