Keith Sherwood

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For social search shortcuts, I highly recommend picking up a copy of Sam Richter's book, Take the Cold Out of Cold Calling. Sam's book is the bible on using online and social resources to gather information.
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)
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