Salespeople are making egregious messaging mistakes on the phone, in person, via e-mail, and social media because they don't realize that prospects are not going to give up their time for: A product and service features dump An enthusiastic pitch about their company being “number one this” or the “biggest of that” Regurgitated lists of generic facts and figures Marketing brochures Information that is not relevant Or any of the other mindless crap that spews from the mouths and keyboards of salespeople
