Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

Engagement: Tools like HootSuite, HubSpot, Bit.ly, and TweetDeck, along with the analytics tools embedded in the major social channels, allow you to view and analyze how people are engaging with your content and if that content is effective.