Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

There are three pillars of content curation: Awareness: You need to be aware of what is happening in your industry—trends, competitors, and movers and shakers. Have your eyes and ears open, pay attention to what is going on around you, and consume industry-specific information. Discover and follow the thought leaders who are shaping the dialog in your industry and know where great content is being published. Intent: When you curate with intent, you begin linking together relevant content based on an overall strategy, rather than just randomly and disparately sharing. You take time to read and understand what you are sharing, which allows you to add comments and insightful takeaways to the shared content, which further burnishes your expert status. Tools: Content curation is extremely time consuming, so you'll want to leverage tools that deliver relevant content to you and automate the distribution of the content you wish to share.