Keith Sherwood

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It is critical that you awaken from the delusion that somehow you are going to be able to make prospecting easier and come to grips with the truth: If you had a choice between prospecting and swimming with sharks, you would choose the sharks.
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)
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