Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

To ignite, you need a clear definition of what you want and where you are going. This requires you to answer three questions: What do you want? How do you plan to get what you want? How bad do you want it?