Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

Desire, though, is just the beginning. It's a spark. To ignite, you need a clear definition of what you want and where you are going. This requires you to answer three questions: What do you want? How do you plan to get what you want? How bad do you want it?