For example, if you are asking a C-level executive to give up their time, you have to bring a damn good reason for them to do so because their time is incredibly valuable. You'll want to craft a well-laid-out case that is specific and germane to your prospect. For example: “I've helped multiple companies in your market segment reduce time to profitability on new product launches by as much as 50 percent. In fact, Aspen Systems' IDEK SaaS launch was the fastest ramp to ROI in the history of the company. With our system, they made a 41 percent improvement over their last launch.”
