Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

No one wants to be pitched. You hate it, I hate it, and prospects hate it. Pitching leaves prospects feeling that you don't listen and makes them feel unimportant. This is the primary reason you face so much resistance getting prospects to give up their time.