Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

The layering of channels to build familiarity is extremely powerful. If you leave an effective voice mail and they hear your name and company name, then when they see your name and e-mail address in their inbox you will be more familiar.