Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

Let's begin with a basic premise: The feeling of rejection is real. When a prospect tells you no, your brain doesn't know the difference between the prospect rejecting your proposition or rejecting you. To your brain, it is one and the same.

so true