Superstars view prospecting as a way of life. They prospect with single-minded focus, worrying little about what other people think of them. They enthusiastically dive into telephone prospecting, e-mail prospecting, cold calling, networking, asking for referrals, knocking on doors, following up on leads, attending trade shows, and striking up conversations with strangers. They don't make excuses: “Oh, this is not a good time to call because they might be at lunch.” They don't complain: “Nobody is calling me back.”

