Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

No matter the circumstance, the simple fact remains that you are interrupting their day to talk about something you want them to hear, do, or buy, and you do not have a scheduled appointment with them to have that conversation. This is what gets missed in all of the useless noise about how cold calling is dead.