Personal branding expert William Arruda says that “an effective LinkedIn summary makes people want to know more about you and, ultimately, connect with you one-on-one.” This is also true of the “about you” and bio sections on each of your social media profiles. You can go long form on LinkedIn, Facebook, and Google+ and get creative with short and sweet descriptions on Twitter and Instagram. Writing a perfect summary that connects with the reader requires thoughtfulness and effort. It's your story, and it should make people want to meet you. It should be well written, compelling, and truthful.
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