Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

To be absolutely clear, an appointment is a meeting that is on your calendar and your prospect's calendar; in other words, they are expecting you to show up in person or by phone, video call, or web conference at a specific time and date.